Yes you can. You just need to think like a designer.
Here’s how to go about that:
Challenge your assumptions early and often: before you start building, as soon as you start building, once it’s released and then over and over again.
Have conversations with your customers: find (potential) users, show them early prototypes, and do usability testing. This process is cheaper than spending a year building a product that no one wants.
Build accordingly: bring together an internal team to look at the findings, create a sense of shared understanding and come up with a solution based on everything you learned.
Repeat this process over and over. In fact, make it a part of your culture. When you do, you will see that spending time with your users will yield a deeper understanding of their needs, which will allow you to make a product that resonates with them even more.
If start-ups and business owners start developing a habit of checking their assumptions long before they jump into design and development, they can be sure they are creating a tool that is invaluable for their users, every single time.
Read more here: How to Design without a Designer